Rimmel Rita Ora Go Wild-er-ness

Hiya Dolls

I have a Rimmel Rita Ora polish to share with you today.  It was pretty much the only one that stood out to me of the new(ish) polishes by Rita Ora.  It is called Go Wild-ner-ness and it's such a pretty purple.  I was hoping it would be more of a jelly finish, but it went quite opaque. 

It's one of those shades that is soft but bright at the same time.  What would you call that?  

Have a great day lovelies!

xo Anne