I've got Ulta's Love My Blackberry today to show you. I got this from Nory again in our swap :) It's my first Ulta polish too. We don't get them here in Canada. Booo
Love My Blackberry looks quite blue with just the first coat, but as you add the second the purple shimmer gives it a 'purple' look overall.
Lots of pretty shimmer showed up under my lamp light.